Logo for Lip Ripper Fishing, featuring stylized text with a fishing hook integrated into the design.

Lip Ripper Fishing

Client Background

Lip Ripper Fishing has been a long-time client. Over the years projects have included a logo design, business cards, gift cards, rack cards, a media guide, social media graphics, and many branded photoshoots across the state of South Dakota.

Logo of Lip Ripper Fishing, with stylized text and a fishing hook integrated into the design.

Primary Logo

The primary logo features a bold, modern sans serif typeface with two contrasting weights to establish clear visual hierarchy. A custom fish hook element integrates seamlessly into the “R,” anchoring the design and creating a natural space beneath the main text for the word “Fishing.” The use of blue, requested by the client, reinforces the brand’s strong connection to water and the aquatic nature of the business.

A logo with the letters 'LR' in blue, combined with a stylized fishing hook, and the word 'FISHING' below.

Secondary Logo

The secondary logo keeps the main element of the hook along with the “L” and “R” for Lip Ripper Fishing. This version of the logo works perfectly for hats, the front of shirts, or other places where the horizontal logo does not work.

Open MacBook Pro displaying the cover of Lip Ripper Fishing 2025 media guide with images of fishermen and fishing scenes.
Open MacBook Pro with a screen displaying industry impact, website analytics, social media statistics, and audience demographics in blue and white.
Open MacBook Pro displaying a webpage about fishing and angler community, with a background of water and a person fishing on a boat wearing an orange hoodie and a cap.

Digital Media Guide

The client requested a digital media that he could email prospective businesses and brands in order to receive sponsorships. The media guide contains information about Lip Ripper Fishing, social media and website analytics, tournament statistics, and sponsorship opportunities.

Weekly fishing report cover page with a blue background and fishing-related pattern, including the title 'Weekly Fishing Report' and the logo 'Lip Ripper Fishing'.
League report cover featuring the Lip Ripper Fishing logo with a stylized fishing hook and the text 'League Report' on a dark blue background.

Website Graphics

The client runs a high-traffic blog and wanted custom graphics for two recurring series: the Weekly Fishing Report and the League Report. Previously, each post relied on photo-based cover images, which became challenging to source consistently. These new graphics not only solved that issue, but also created visual consistency and helped break up the blog’s layout, making it easier for readers to navigate and recognize recurring content.

Close-up of a person fishing with a spinning rod and reel, holding a fishing line with a few gold-colored beads attached, near a body of water in the background.
Man in blue jacket and hat holding a fish on a boat in a river with hills and cloudy sky in the background.
Man smiling and holding a fish on a boat by a river with trees in the background.
Person in a blue jacket holding a fish while leaning out of a boat on a lake.
A man on a boat holding a fishing rod, wearing a blue cap and a blue jacket with fishing brand logos, with water and a shoreline in the background.
A person fishing on a boat in a lake, holding a fishing rod with a fish caught on the line, surrounded by water and distant hills under a partly cloudy sky.
Smiling man in blue jacket and cap holding a fish on a boat with water and shoreline in the background.
A man in a blue jacket and cap holding a fish on a boat in a lake or river, with a landscape of land and cloudy sky in the background.
A young man in a blue jacket and cap fishing from a boat on a large body of water during cloudy weather.
Man in red long-sleeve shirt holding a bottle of BodyArmor sports drink, with a lake and green landscape in the background.
Man fishing on a boat in a lake with hills in the background under a clear blue sky.
A man in an orange hoodie, white pants, and a cap fishing from a boat on a lake during sunset.
Person in red shirt holding fishing lure on boat at sunset
Person fishing on a boat in the water, holding a fishing rod with a cloudy sky in the background.
Person in a blue jacket and beige shorts fishing with a reel on a boat in the ocean.
Man on boat wearing blue Mercury shirt with a lanyard reading 'MotorGuide' holding a plastic tackle box.
Man fishing from a boat on a lake, holding a fishing rod with a curved line in the water, under a cloudy sky.
Person on a boat holding a small fish with both hands, with fishing equipment and water in the background.
A man smiling and holding a large fish on a boat during daytime, with water and a cloudy sky in the background.
A person in a blue shirt and gray cap releases a fish into the water from a boat during daytime.
A person wearing an orange hoodie and a cap kneeling on a boat at dusk, using a fishing or sonar device to scan the water.