Camp Sprout
Camp Sprout is a fictional summer camp for kids. The design needed to be fun, friendly, but also easily recognizable. The rounded serif, curved lines, and soft, outdoorsy colors did just that.
Primary Logo
The Camp Sprout logo features thick lines and an outdoorsy color scheme. The main icon in the design features a leaf, or sprout, with a tent inside. The stem of sprout can also represent a path leading to the tent. It’s simple and memorable. The icon can also easily be a stand-alone element.
Horizontal Logo
For the horizontal version of the logo, the icon moves in between the two words. This variation is great for letterhead, social media and email headers, and certain instances when the primary logo doesn’t fit the design properly.
Other Variations
Pattern
This fun pattern uses the same green color found in the logos. The triangle shaped pattern mimics the shape of the tent. Patterns are great for pretty much any design element that the brand creates. Since it uses the same color and shape as the logo, it also makes for cohesive and interesting designs on other materials.
