WilderNest
Client Background
WilderNest Lodge is a modern retreat tucked away in nature, built for travelers seeking stillness, simplicity, and a deeper connection to the outdoors. The goal of this branding project was to create an identity that felt warm and timeless while still evoking a sense of escape and adventure.
Primary Logo
The WilderNest logo centers around a custom bird mark that symbolizes both rest and exploration — key themes for a modern lodge rooted in nature. The bird is enclosed in a simplified frame that evokes a window, doorway, or even the curve of a nest, offering a subtle sense of place and comfort. This balance between geometric structure and organic subject matter reflects the lodge’s identity: a quiet escape that’s both refined and grounded. Rounded typography complements the softness of the icon, while the clean lines ensure the logo remains timeless and versatile across print, signage, and merchandise.
Horizontal Logo
Like all good brand identities, the logo needs to be versatile. A simplified, horizontal logo ensures that the WilderNest identity is front and center of all materials and merchandise no matter the size or orientation needed.
Alternate Logo Option
This option works great for hats, mugs, or social media profile images.
One Color Option
An important aspect of logo design is making sure all logos translate well to a one color option. There are certain circumstances where a one color option is needed like newspaper ads, or certain shirt designs.